# Paid ads on a Google results page for a query

The shopping/text ad units Google shows on its own results page for a keyword (distinct from the Ads Transparency Center)

|  |  |
| --- | --- |
| Tool id | `serpapi.x-google-ads` |
| Platform | [Google](https://www.orcarouter.ai/tools/google.md) |
| Capability | [Web search results](https://www.orcarouter.ai/tools/google/serp-organic.md) |
| Price | $0.0275 per call |
| Health | OK |
| p50 latency | — |
| Success (7 days) | — |
| Runs (30 days) | — |
| Idempotent | yes |
| Data class | unclassified |

## Input

| Field | Type | Required | Description |
| --- | --- | --- | --- |
| `engine` | string | yes |  |
| `location` | string | yes | city-level origin of the search — confirmed REQUIRED live (a bare gl/hl call 400s with "Missing \`location\` parameter") |
| `q` | string | yes |  |
| `gl` | string | no |  |
| `hl` | string | no |  |

## Call it

```bash
curl -sS https://api.orcarouter.ai/v1/tools/serpapi.x-google-ads/run \
  -H "Authorization: Bearer $ORCAROUTER_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"input":{"engine":"<engine>","location":"<location>","q":"<q>"}}'
```

```python
import os, requests

resp = requests.post(
    "https://api.orcarouter.ai/v1/tools/serpapi.x-google-ads/run",
    headers={"Authorization": f"Bearer {os.environ['ORCAROUTER_API_KEY']}"},
    json={"input":{"engine":"<engine>","location":"<location>","q":"<q>"}},
)
print(resp.json())
```

## Alternatives

| Tool | Source | Price | Health |
| --- | --- | --- | --- |
| [Google Search](https://www.orcarouter.ai/tools/google/serp-organic/google-serp-organic.md) | — | $0.00055 per call | OK |
| [Google Finance Explore tab results, live](https://www.orcarouter.ai/tools/google/serp-organic/x-serp-google-finance-explore-live-advanced.md) | — | $0.0022 per call | OK |
| [Google Finance Markets tab results, live](https://www.orcarouter.ai/tools/google/serp-organic/x-serp-google-finance-markets-live-advanced.md) | — | $0.0022 per call | OK |
| [Google Finance quote for a ticker, live](https://www.orcarouter.ai/tools/google/serp-organic/x-serp-google-finance-quote-live-advanced.md) | — | $0.0022 per call | OK |
| [Google Finance ticker search by company name, live](https://www.orcarouter.ai/tools/google/serp-organic/x-serp-google-finance-ticker-search-live-advanced.md) | — | $0.0022 per call | OK |
| [Search the web](https://www.orcarouter.ai/tools/google/serp-organic/google-serp-organic-1ec044.md) | — | $0.0022 per call | OK |
| [Google advertiser's running ads — Ads Transparency Center](https://www.orcarouter.ai/tools/google/serp-organic/google-ads-transparency.md) | — | $0.0275 per call | OK |
| [Google organic search results for a query](https://www.orcarouter.ai/tools/google/serp-organic/google-serp-organic-b73292.md) | — | $0.0275 per call | OK |
| [Google Flights itineraries by route and date — prices](https://www.orcarouter.ai/tools/google/serp-organic/x-google-flights.md) | — | $0.0275 per call | OK |
| [Google Hotels results for a query and stay dates](https://www.orcarouter.ai/tools/google/serp-organic/x-google-hotels.md) | — | $0.0275 per call | OK |

Showing the first 10 of 15.

## FAQ

### How much does Paid ads on a Google results page for a query cost?

Paid ads on a Google results page for a query costs $0.0275 per call: 1,000 calls cost $27.50.

### What does a $10 budget buy with Paid ads on a Google results page for a query?

About 363 calls at $0.0275 per call.

### What inputs does Paid ads on a Google results page for a query need?

Required inputs: engine, location, q.

### How do I call Paid ads on a Google results page for a query?

Send POST /v1/tools/{id}/run with your OrcaRouter API key and a JSON body {"input": {…}}, where {id} is the tool id POST /v1/tools/discover returns for it.

---

Markdown version of https://www.orcarouter.ai/tools/google/serp-organic/x-google-ads